Phazic — Portfolio

Phazic · Optical thin-film simulation

A precision 5-matrix simulation suite for R&D engineers in display, OLED, solar and AR optics. We built the brand, the product interface and the marketing site as one cohesive instrument.

Role

Brand Identity
Art Direction
UI / UX Design
Web Design
Design System

Scope

Logo & Symbol
Color System
Product UI
Marketing Site

↓ Overview

Light, engineered.
A scientific instrument
that looks the part.

Phazic models the behaviour of light across nanometre-thin optical films. The challenge was to make a dense, equation-heavy R&D engine feel approachable without losing its credibility with the engineers who live in it daily.

The answer was a single design language — a neon-on-black, instrument-grade colour system, a photon-green signal colour, and a disciplined spectrum of data hues. The same system runs from business card to full simulation dashboard.

01 Brand Identity

A wordmark, a photon, and a colour system precise enough to describe the visible spectrum.

02 Product Interface

A dark, instrument-grade dashboard where every readout — spectra, CIE, RGB — has a place in the colour system.

03 Marketing Site

An Astro-built site that sells a scientific tool like premium consumer hardware — calm, confident, fast.

Outcome

From first photon to finished product.

One design system, end to end — wordmark, symbol, colour, product UI and marketing site. A scientific tool that finally looks as precise as the physics it runs on.

Design & Direction

Devign29
Soo Jung Huh — Founder, Design
Pilsoo Ahn — Founder, Development

Disciplines